Before one can fully understand the importance and necessity of implementing a search engine optimization program into their marketing mix, it is important to look first at the phenomenal statistics regarding Internet use. For example:
- There are 7 new people on the Internet every second.
- Every 4th person online is buying something right now.
- One billion dollars in e-commerce transactions will be conducted this month.
- Over one trillion dollars in e-commerce business will be generated this year.
- 1 out of 8 dollars spent by consumers is spent on online transactions. (Source: ACCUTIPS.com, December 2003) Furthermore, according to glreach.com, there were 649 million Internet users online worldwide in March 2003---a 14 percent increase in just one year! That comes out to be about 88 million new users in that year alone. There can be no question that the Internet is continuing to grow at an amazing pace. While the fact that so many consumers are online is important, it is even more crucial to understand what these consumers are doing while online. The two most outstanding reasons people use the Internet is to communicate (e-mail) and to research (using search engines). Again, here are a few statistics regarding how people spend their time online (for more statistics and a list of sources, visit ArticleCity.com This article was written by Mike Barton, of 10x Marketing. 10x Marketing provides companies with Internet marketing solutions that will increase consumer visits on a regular basis, thus increasing potential sales and revenue.
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