Search Engine Strategies Conference: Day 1

In wrapping up the first day of the SES Conference, I have for you a brief summary of all the articles that have been written so far. We have had lots of interesting information coming in from the conference, and hopefully no one has missed any of it. If that isn't the case don't worry, I've taken care of you.

https://www.murdok.org/insidesearch/insidesearch/Murdok-56-20050808NextUpfortheSES.html KnowledgeStorm Readying Vertical Search Engine Chris Richardson of Murdok spoke with Amber Reed, Public Relations Manager for KnowledgeStorm, at SES 2005 about that company's plans for a tech-focused search engine for the B2B market. Amber noted the KnowIt search engine is in beta, and available for public testing. That engine taps KnowledgeStorm's index of 2500 sites comprised of some 10 million pages. https://www.murdok.org/insidesearch/insidesearch/Murdok-56-20050808ViewingTheSearchEngineLandscape.html Make Friends With Search Engines Mike sits in on Search Engine Friendly Design, and finds a sensible approach works best for site owners. Design for your audience. That's the first focus of any site, according to Shari Thurow at this first-day session. Shari works as the webmaster and marketing director for GrantasticDesigns.com, and has been a past contributor to Murdok. https://www.murdok.org/insidesearch/insidesearch/Murdok-56-20050808IncisiveMediaTalksAboutSESAcquisition.html SES - Managing Your Search Engine Marketing Campaign I attended the Search Term Research & Targeting session, which featured a Q&A with John Slade, Yahoo! Search Marketing's director of Product Management. The session focused on ways to use search term research to help your search engine marketing efforts succeed through free or paid listings. https://www.murdok.org/insidesearch/insidesearch/Murdok-56-20050808SESHowSearchAlgorithmsWorkProbably.html More On Jupitermedia Sale Of SES I chatted briefly with Lisa DiGiacomo at the SES conference about the sale of Clickz and the SES trade show to UK-based Incisive Media. Lisa is a Marketing & Public Relations Associate for Jupitermedia; she indicated that Incisive is primarily a trade show company. Though it has picked up the Clickz sites along with the well-known trade show, the fate of Jupiter employees has not yet been determined. https://www.murdok.org/insidesearch/insidesearch/Murdok-56-20050808SESSearchEngineMarketingHeadingUpForecastSays.html Rafael is a designer for Murdok