Optimizing your blog for search will certainly increase the amount of search engine referrals that will come through, which sounds great on the surface to anyone looking to monetize that traffic. When it comes to retaining users and garnering popularity, however, search becomes less important.
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Inbound traffic is the most commonly employed metric in determining the value of a website property. In calculating market share, analytics firms almost exclusively base their figures on the volume of traffic a site receives.
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Search Engines Build Blog Traffic, Not Popularity
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