Search Engines, Quit Worrying About Google

Research performed at The Wharton School suggested a 'Myth of Market Share' may compel companies to focus way too much attention at eroding the market share of competitors. There are only so many times a person can beat his head against a brick wall (or tactical shift taking place with Google's major search competitors, Yahoo, Microsoft, and Ask. They have pursued readily available resources to varying degrees of effort and success, rather than just trying to recreate Google's secret sauce. That may be the best strategy for the trio. Wharton marketing professor J. Scott Armstrong