First off, my title may have unintentionally tricked you; this article revolves around what the Brits call “football,” but what we Americans identify as “soccer.” Sorry, NFL fans. But followers of the English Premier League have come to the right place, and it’s actually their search activity that has caused all the buzz.
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“With football fever back in full swing, more fans than ever are getting into the spirit by creating their own online fantasy teams,” writes Robin Goad, a research director, on the official
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Search Focuses On Fantasy Football
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