Search Frequency Is Meaningless

One of the big misconceptions I see on business forums is the idea:

“That the number of documents returned on a keyword search on Google, has a direct correlation with the competitiveness of the keyword.”

Once you see people posting examples of their “SEO successes” by use of this measurement, you can easily see that search frequency has little to do with competition - after all, it does exactly what it says on the tin - and simply returns a number based on frequency of the keyword appearing in documents.

I raised this as part of a the basics of SEO. Because it’s apparent a lot of the general non-SEO’s there are pretty clueless about SEO. Comment