Search Marketing Association Forming in North America

Almost every professional industry has an association that sets best-practice standards and represents the best interests of their profession.

SEMPO. When it was first formed, SEMPO was welcomed with great interest from a search engine marketing community desperate to establish credibility as the mainstream world began to understand the unparalleled power of search marketing. Since then, SEMPO has seen a great deal of controversy and is seen by most in the SEM industry as a somewhat dead duck. After the defections of some of the most respected names in the SEM industry such as Christine Churchill and Mike Greham, new SEM associations have formed in the UK and EU, and another is starting to take shape here in North America. With the apparent failure of SEMPO, a new initiative has been formed by Calgary-based SEO Ian McAnerin who recently wrote, "One of the problems that I saw with SEMPO is that although they state that they have the goal of representing the industry as a whole, in reality it turned out to be only representing the big names". McAnerin is a graduate from the University of Alberta law school and continues to be a member of SEMPO though he has resigned all official positions he held in order to avoid conflicts of interest. During a recent trip to the UK, McAnerin decided to establish the Search Marketing Association of North America or SMA-NA. Currently formed as a "working group", SMA-NA hopes to officially launch itself at the New York Search Engine Strategies Conference in early March. SEMPO has made at least one strong contribution to the SEM sector with the December release of its detailed

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