Jim Evans contacted me a while back hoping I could help him with his master's thesis on search marketing for non-profit organizations. I helped him a little bit, and he graciously agreed for me to post his work for my readers. It's long (about 70 pages) but it's a great overview of search marketing research. The most interesting part to me, however, starts on page 37, where Jim talks about Jim's paper is chock-full of tips for non-profit organizations seeking to improve their search marketing. It's well-researched, and it would probably be useful for mainstream for-profit businesses, too. But that section on Google Grants was an eye-opener for me. If you qualify, it could be just the program your group needs. Download Jim's paper on www.bradfordllc.com
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Search Marketing for Non-Profits
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