Most of you know that I do a lot of teaching and speaking on the subject of search marketing, and that my approach is not what people expect. Yes, I know all the dials to turn and levers to pull. I can talk about robots.txt and Max CPC and latent semantic indexing and blah blah blah. But, honestly, it's not what most people need to know. The problem I sometimes find is that when you tell people what they need to know, they think it's not what they need.
She came up to me after I spoke and was quite clear: "I really came here to learn about search marketing, not metrics—none of this marketing metrics stuff applies to me."
I tried to be gracious about her point of view ("the customer is always right, the customers is always right...") but she's just not right. Search marketing is more about marketing than search.
No comments yet. Be the first to comment!