Search Revenues & Conversions Nearly Triple After Thanksgiving

A note in the MediaPost column discusses the recent rise in revenue for marketers advertising in search engines ... "Marketers who purchased listings on search engines saw revenue nearly triple in the three days after Thanksgiving, according to data released Friday by DoubleClick. The average daily revenue attributable to paid search for the three-day weekend following Thanksgiving was up 242 percent from daily revenue during the third quarter, according to DoubleClick's analysis of aggregate data from Performics, its search marketing unit." ppc the Thanksgiving weekend made a lot more sales than they normally did on the same amount of ad spending. Jason Dowdell is a technology entrepreneur and operates the