Search Tool Increases Online Sales For Retailer

Fry, Inc, a ecommerce design, development and managed services provider, has announced that the Web site design and re-launch of ShoeMall.com increased sales for the online retailer by 44 percent in 2006.

Fry’s Open Commerce Platform, an ecommerce solution that allows retailers to improve their online business.

"ShoeMall is proof that women who have made 'having it all' their life's mission, really can have it all," said Adrienne Hartman, Internet Director at ShoeMall. "They've mastered the art of multitasking and have perfected their repertoire of time-saving tricks and techniques. We've become an online shopping culture and new technology has made finding shoes online easier and more enjoyable than ever."

"In 2005, U.S. consumers purchased more than 1.4 billion pairs of shoes according to research from the NPD Group," added Hartman. "People spent $42 billion accessorizing their feet - that's a remarkable 9 percent increase over 2004. ShoeMall.com is capturing a significant share of that passion for shoe shopping."


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