Top search terms aren’t always of vital significance - Google Trends currently places “when was the first bottle of coca cola sold” at number six, for example. But search terms can also relate to very important matters, and a focus on Burma reflects this reality.
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“Searches for ‘burma’ increased 17 fold last week, with the largest proportion of traffic going to Wikipedia and the news sites,” reports Hitwise’s
Sponsored links are also filling up the page, however, and they bear messages including “Burma Emergency Appeal” and “Help Burmese Refugees.”
So it makes sense that Goad is able to state, “[T]he fourth and fifth recipients of traffic were aid sites: Burma Campaign, specifically set up in response to the current crisis, and
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Search World Turns Towards Burma
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