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Searchers Say: 'The iPod Is So 2006'

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Remember all that caterwauling outside of MacWorld a couple of weeks ago? The ecstatic throngs seizing up and falling to the floor upon sight of the iPhone, bringing back memories of Michael Jackson tours in the Eighties where girls would cry themselves into comas? Yeah, well, if searches for the term "iPhone" are any indication, expect that mass market hysteria to continue. Hitwise's LeeAnn Prescott reports that in the two weeks that iPhone has been public knowledge, the buzzy apparatus has overtaken Apple's other blockbuster, the iPod. It wasn't just that the share of searches for the iPhone was greater than the share of searches for iPod for those weeks. But the week ending January 13th surpassed the share of searches for iPod at any time during 2006. "This early surge in interest should indicate a rosy future for the iPhone when it becomes available in later in the year," writes Prescott. Tech blog, Engadget, was the big winner in iPhone coverage.

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