When using a search engine, what helps you determine whether or not a listing, paid or organic, is relevant to your search? Is it result descriptions or is it the title of the item being listed... Bernard Jansen and Marc Resnick, assistant professors at Pennsylvania State and Florida International University respectively, posed these same questions in a white paper (pdf). Chris Richardson is a search engine writer and editor for latest search news.
Searchers Use Titles To Determine Relevance
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