Searching ITV with Yahoo UK & Ireland

Yahoo UK & Ireland has signed a deal with ITV, in which ITV's sites will feature a Yahoo search box at the top of each page, and will allow users to search within the ITV site, or across the web. Each site will also feature sponsored search listings from Overture on the results pages and on the sites in the form of contextual ads. "The integrated approach will be setup within the look and feel of each ITV section and searches will be tailored to our user profile and habits to ensure optimisation and relevancy," said ITV online sales account manager Jeremy Rosenberg. Julia Pearlman of Brand Republic latest ebusiness news