Second Life Convention: RL Business in SL

August 19, 2006

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How are RL businesses working in Eric Rice (nee Spin Martin and the man in the photo in orange) of The Electric Sheep Company, Kimberly Rufer-Bach of Millions of Us, Boliver Oddfellow of Rivers Run Red. You don't look at SL as a confined business, but a bigger picture that shows consumers are tired of being marketed to, but you work with them. It does take a lot of bravery to work within these new confines, but companies do need to embrace the new mediums. Integrated campaigns with blogs, YouTube and Jeremy Pepper is the CEO and founder of Musings from POP! Public Relations blog which offers Jeremy's opinions and views - on public relations, publicity and other things.