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Second Life: The Other Side of the Coin

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The virtual world created by Linden Labs has been the object of much discussion throughout the blogosphere in recent weeks. Big-name companies have opened Second Life operations and brand marketing within the virtual world seems to be hitting full stride.

Second Life: The Other Side of the CoinSecond Life has become the media darling of the blogosphere. Many journalists, myself included, have heralded the platform as the "wave of the future" in terms of social marketing, product placement, and brand recognition. While it's true that Linden's virtual world has a tremendous upside, I think some of us may have missed the inherent problems that come with operating in a world that is, by in large, user generated and supported. When you put the power of creation in the hands of the user, there's a backlash of immaturity and abuse that inevitably follows. Case in point, CNET's Second Life bureau experienced an unusual, and quite frankly disconcerting, That's right, the cutting-edge world that businesses are falling all over themselves to populate is home to these types of shenanigans. Unfortunately, animated flying penises are only the tip of the iceberg when it comes to questionable Second Life practices when it comes to content creation. A December entry at Gawker documents a "feature" within the world that is just plain Somehow, I have a hard time believing that this is the world Murdok. Visit Murdok for the

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