Big news from your favorite flavor of the month... Second Life to Open in Second Life Ultra-virtual "Third Life" becomes the first virtual for virtuals Virtual fans everywhere rejoiced with the news that Mikey's agent was being a real prick so we bailed. We also got tired of everyone announcing their presence in Second Life. This should shut the marketers up for awhile." You get the idea. But before a brand hops off MySpace to set up shop in Second Life, the team should ask itself two questions.
- Is my real world experience worth recreating?
- Will this increase customer engagement? Make sure you do not get caught up in all the hype and simply try and pick up short-term cool points by tapping your brand into the next big thing. Due diligence is not as exciting, easy or fast, but it ensures that " Kevin Dugan is the author of the popular FRCH Design Worldwide. Visit Kevin's blog:
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