Seeing Through The MySpace Mirage

A controversial article featuring research by Jupiter Research claimed active membership at MySpace was far below the number of registered users for the site. Is MySpace popular? Lots of media sites think so. News Corp's $580 million acquisition of the music and social networking website turned a lot of heads. With NBC Universal recently picking up the popular iVillage site for $600 million, some think Rupert Murdoch's company over-spent for MySpace. When we Alexa is concerned, MySpace has the traffic. Page views for MySpace have generally increased over the past six months per Alexa's data. A few days after The MySpace Mirage hit the Web, a Cleveland-based Webmaster named Bryan Hance got in touch with me. He sacrificed a spare PC to a task aimed at verifying just whether or not a random sample of MySpace users was indeed going back to MySpace regularly or not. Hance's here.") Drag this to your Bookmarks. Add to document.write("Del.icio.us") | Yahoo! My Web David Utter is a staff writer for Murdok covering technology and business.