eBay's reintroduction of offsite advertising is a burr in the saddle to many e-tailers there. Though it was there once before, back in the late Nineties, Google and Yahoo's contextual ads are so dead-on that sellers fear they are losing business because of them.
Until the past year, advertising on eBay was handled in-house and only linked to in-house sales, but PPC ads that generate a reported $76 million per quarter for the company speak rather loudly as a second revenue stream, according to
Sellers beg to differ, however, seeing no benefit to having off-site competition appear next their e-stores advertising the same product(s) for less. But perhaps 250 million clicks in a quarter make a racket loud enough to drown out the protest.
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