To explain his point more clearly, Danny Sullivan gives the example of the
Around a week ago, the PR of Stanford Daily dropped. Interestingly, there is no apparent reason for this to happen.
Instead of doing all this, Google can simply change the PageRank meter to something like a red bar. This will warn the buyers from buying a nabbed site. Google also believes that by doing this, it would be easy for anyone to detect which sites have not had their paid links discounted. Google is only decreasing the PageRank for a subset of the sites they actually know about. Once
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Selling Paid Links Can Hamper Your Google Rankings
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Danny Sullivan at Search Engine Land points out that "So far, Google has never penalized any site for link selling. To the foremost, what Google does is prevent links from a site to pass page rank. But now the scenario is changing. For selling links, Google might penalize your site and your PageRank score can also get down.
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