Things aren't cool anymore once everybody starts doing them, that's the Law of Cool*. The same applies to selling one's immortal soul on the Internet, which has entered let's-throw-a-toga-party-like-they-did-on-Animal-House status. Our latest soul peddler is from New Zealand, who learned like others before him that hosted auction websites don't want anywhere near his soul or lack thereof.
But he did manage to schlep it off
Well, not for nothing, an actual deed to his soul, which, if Hell Pizza has fine-tuned its irony sensors enough, should be framed and hung up at their Hitler billboards and smoked salmon as a possible topping.
Scott, though not entirely original—in "O Brother, Where Art Thou," Tommy Jones sold his soul to the devil at the crossroads just because he wasn't using it—probably got a better price for his soul than his Internet predecessors, of which there are many. He learned, like the others, Internet auction sites everywhere won't let a person sell their soul if they can help it; Scott brokered his deal with Hell Pizza offline.
Shortly after eBay became a household name, reports went out all over the media about a similar auction. eBay pulled it for good reason: In the event there is such a thing as an immortal soul, it violates eBay's policy against selling body parts; if there isn't such a thing, then it violates eBay's policy against selling nothing. Such reasoning is sound enough, too, to prevent eBay from taking a stand one way or the other.
Pretty much every similar story ends the same way, with the auction site canceling the sale. Scott's posting on TradeMe was pulled, the highest legitimate bid coming in at $456. Hell Pizza matched the highest bogus bid, a reward for bad behavior being the obvious thing to do.
In 2006, a Chinese man tried the same thing, attracting generous bids
Not to be confused with girl-who's-drunk-too-early-and-will-likely-lose-her-top status, which will be cool forever, any language, any culture.
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