SEM in Australia Dominated by a Silent Google

Internet companies down under are in a sticky situation. They’re handing Google about 80% of their search marketing spend, using Google for 82% of all online searches, and spending around AU$399 million a year. They’re playing nicely with Google, but Google refuses to play nicely back.

Such comments from Google in Australia are rare and indicate its business is expanding fast enough to cover for the slowdown being experienced by some other big online publishers and portals.

With Google accounting for 80% of all search marketing spend, analysts estimates of AU$399M really are just a shot in the dark. Still, since when has Google ever provided information, when it doesn’t have to?
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