Yahoo's CEO Terry Semel told the Engage 2006 conference in London that estimates of the Internet advertising market do not account for the impact of ads outside of a PC.
Engage 2006 gathering, and he provided an intriguing comment during his speech. Reuters The mobile potential for ads has received some validation from Yahoo's competitor, Google. CEO Eric Schmidt predicted paid search and email marketing will hit $7.7 billion in 2007. Overall, the online ad market appears to be heading for around $16 billion in the US in 2006. Google is
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