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SEMPO SEO Training Levels Up

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Coming off a successful debut of their Fundamentals of Search Marketing course, the training arm of the Search Engine Marketing Professional Organization has its Advanced SEO class up and running.

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<p>Their approach seems to be working. Fundamentals students have noted at an 80 percent clip they would recommend that course to others. Plank said the student body have covered a breadth of people, from search marketing novices to professionals who know the field now.</p>
<p>Those students come from a variety of places to SEMPO Institute. The popular Search Engine Strategies conference series has led many to check out Fundamentals; referrals and of course search engine traffic brought people there too.</p>
<p>In May, SEMPO Institute will launch Advanced Search Advertising, covering the paid side of search marketing. SEMPO will continue to update material, and should branch into other courses as areas like social media mature over time.</p>
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