SEMPO, the SEM to SEM trends that any firm puts out, and the past few years it has kept getting better in regards to the depth and breadth.
From SEMPO:
Why should you take the survey?
- Taking the survey will actually stimulate you to think about the resources you devote to SEO and paid search - which is a valuable exercise in itself.
- First dibs - you will receive the preliminary survey results before they are released to SEMPO's membership.
- Support the Sprinkles Cupcakes with every five entries
Okay, the last bullet's mine, not SEMPO's, so don't hold them to it. The other three reasons are good enough.
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