SEO 500: An Updated View On Copy

SEObook.com has posted a fairly in-depth guide to SEO copyrighting on his blog, making a case for the longer article that makes a world of sense. "On a philosophical level it also makes sense that search engines want to index richer content. The web is a series of incomplete thoughts. The more search engines can make people write in depth high quality content that provides complete answers the more they improve the value of Google." Wall says small, hyper-focused content is losing out to natural, rich writing, especially when trying to grab on to that long tail of search. The long tail whips searchers to websites with keywords the webmaster never thought to optimize. Two things then, in-depth writing coupled with enabled comments, are a brilliant combination for snagging that long-tail. Consumer reviews (if your site is so conducive) are even better. Enabling comments, or allowing visitors to post their opinions increases content and relevance with little effort on the webmaster's part. But also, whereas you, the professional, are not permitted to misspell, the somewhat anonymous visitor is. Think all searchers spell things correctly? Of course not. Natural misspellings on your site often match the natural misspellings on the search side. Something else, though, that comments and consumer reviews do besides bulk up the word count, is bolster the apparent authenticity and transparency of the site. Content, even if highly polished, can seem less contrived, lower to the ground, accessible, and honest. Allowing that free market of ideas in your own marketplace shows that the site was created with the end-user in mind - another quality indicator that attracts links, visits, loyalty, and attention from search spiders looking for meaningful content. Add to Del.icio.us | Digg | Reddit | Furl Bookmark murdok: