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SEO Firm Secures $70 Million In First Round

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Vantage Media is the first company that offered search marketing solution based on performance. It was founded in 2002. Jamie Montgomery, CEO of Montgomery & Co, says, "Paid search is the biggest recipient of the rapid shift of traditional ad spending to the online market. "However, the complexities and costs involved with running a paid search campaign are substantial. We believe Vantage Media's performance-based model will ultimately allow almost any business to benefit from paid search cost-effectively."

Adds  Rory O'Driscoll, Managing Director of Scale Venture Partners, "Search-based internet marketing is the fastest growing, most effective advertising medium in the last fifty years, and businesses that enable potential advertisers to easily utilize this medium will be very successful. Mark and his team have built a strong company, and with the addition of Steve Jillings, an entrepreneur Scale VP has successfully backed before, Vantage is well positioned to accelerate its momentum in the space."

Montgomery & Co., LLC was founded in 1886, that mainly concentrates on the technology, media, communications and healthcare industries.

Scale Venture Partners uses a thesis-based strategy that is used to select the innovative development stage and healthcare investments, and is based in Foster City, California.Representative portfolio companies are Alimera, Frontbridge, Glu Mobile, Good Technology, Monolithic Power Systems, Omniture, Orexigen, Placeware, Scansafe, Seattle Genetics, Somaxon, Wayport and Xceive.

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