SEO's Are Not Rock Stars!

SEO's.

Let's face facts shall we ... If I ask my neighbor, my dad or my banker who even Matt Cutts is I'm going to get a blank stare. Even the most recognized person in our industry is, to those outside the industry and related industries, an unknown. Rock star? I think not.

Now this isn't to say that Matt isn't a good guy and important in the grand scheme of search. He's a great spokesperson for Google and obviously a brilliant engineer but a rock star?

If we want to take a peek at brilliance in engineering perhaps I could ask a simple question, "The Large Hadron Collider successfully completed it's first test today - who was the chief architect?" A development in technology that could well affect the way we view our universe and our understanding about how the building blocks of matter and existence function. But they're not rock stars - no no, to be a rock star you have to optimize web pages and attend conferences.

How about Norman Borlaug? Norman who? That's alright, he's not a rock star - he's only July 25, 2007 if you're interested but remember - he's not a rock star. He didn't get a site onto the first page of Google to flog a new contention to me. Let's take for example Mick Jagger. Now, I'm not a big Rolling Stones fan but I know who Mick Jagger is. I'll bet you do too. My dad does, my neighbor does and I'll bet my banker does too. Why? Because he's a rock star.

So what exactly got my blood boiling on this one (I could deal with the 
* Sigh *

Alright, now it's time for another lesson on how all those "tubes" work. We don't control the Internet. The Internet is controlled by the guys that got picked on in high school. The Internet is controlled by engineers,Comments