SEO Step Nine Of Ten: Conversion Optimization

Welcome to step nine in this ten part SEO series. The ten parts of the SEO process we will be covering are:

1. Competitor Analysis
2. Content Optimization
3. Social Media
4. Statistics Analysis
5. Conversion Optimization
6. Keeping It Up

   Give them Direction, then give them choice.

   Marketing online doesn’t have to be terribly complicated or flashy in order to be successful.

   I do a lot of market research for big corporations and smaller start-ups, all of which come to me with the same problems:

   1. They aren’t getting the right traffic to convert on their website.
   
   
   2. They aren’t getting return traffic to their website.
   
   
   3. Their abandonments are high and their website has no stickiness.
   
   
   4. Leads and/or sales are falling off.

      Really, what they are all failing to do is build a real “brand relationship” with their market, and they cannot seem to figure out why.

      But what is interesting is that the reason why is pretty much the same across the board – they never took the time to really consider the behavior of their current users and those users that they want to attract.

      I know it is the oldest marketing tenant, but it’s so old because it is absolutely true.