SEO the Way it Should Be

I had a nice marathon meeting on a SEO project for a larger client that, despite the length, was a pleasure. With this project our SEO firm was brought in during the planning stages of a major web site overhaul that included siginificant front and back end enhancements. The project involves an advertising agency responsible for branding and overall creative direction and an IT consulting / web development firm that is tasked with all the programming, integration and web site implementation. And of course, there's us. There are interesting dynamics in this situation as you can imagine. The ad agency wants big graphics, the web developers aren't keen on extra efforts to make urls search engine friendly and we're asking for more text every chance we get. But overall its very civil and all parties have the client's best interests in mind. The reason I title this post "SEO the way it should be" is that the owner of the business and his project manager for the web site overhaul have empowered the 3 agency vendors with getting the job done without too much micro-management. Also because of the fact that an SEO agency was brought in very early in the project bringing the opportunity to educate the other two agencies on how things like site architecture, url structure and functionality affect the search engine friendliness of the site. Too many times this is just not the case. As TopRank Online Marketing, specializing in organic SEO, blog marketing and online public relations. He's been cited as a search marketing expert by publications including U.S. News & World Report and The Economist and has implemented successful search marketing programs with top BtoB companies of all sizes. Odden shares his marketing expertise at