In this month’s Target Marketing Magazine, a TopRank authored article on how small businesses can gain a competitive marketing advantage by leveraging content promotion, blogs, social media and universal search was featured. 
Planning out content creation ahead of time much like a publisher creates an editorial calendar for a magazine will provide the search marketing team with resources in advance to creatively concept optimization, social networking and promotion ideas in advance. The effect is more robust distribution of your message to audiences that are looking as well as attracting links.
In the article at Target Marketing, there’s a practical example of this where a jewelry retailer promoted photos of their Christmas ornaments on image sharing sites to drive additional traffic as well as links.
Make It Easy to Publish and Promote New Content - One of the most common issues we run into when consulting with companies to improve their organic search marketing effectiveness is to implement a content creation and promotion plan. Many web sites are fairly static and there isn’t much “promotable content”. Even if the company wants to add content, they’re often tied down by content management system with limited functionality or having to go through an web side development firm to many any edits creating unnecessary costs.For
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