It's been interesting reading some of the reactions by business bloggers to General Motors' first experiment with podcasting last week.
WebProWorld This post last Thursday relating to new-model car launches at the Chicago Auto Show. Both files were made GM Fastlane Blog. And both audio files were the sound portion of audio-visual webcasts, ie, not audio shows produced specifically for podcasting. Among the bloggers whose posts I read, I saw that fellow podcaster) Steve Rubel sees it as more innovation from GM. Cerado, announced a week ago that it will start Radiant Marketing is Volvo is sponsoring the first podcast from SmartCast service handles: See FeedBurner's post last Thursday for Daily Source Code, which is consumer-focused, like popular radio), I think it is a safe bet to say that business use is rapidly growing. Indeed, I can give you one small example from my direct experience. Shel Holtz and I started New Communications Forum 2005 conference (so averaging about 40 downloads per show). But we're seeing strong growth - including last week's show, for instance, we've already hit nearly 620 downloads in February, with half the month still to go. Whether that's just a spike, we'll find out soon enough. Hopefully it means people like listening to what we have to offer, rather than having subscribed in error to the RSS feed or downloaded it by mistake ;) And we don't know if all those MP3s translate into actual listeners. Doing a podcast is quite simple and requires little in the way of equipment or expense. It is very easy indeed for literally anyone to give it a go. Whichever way you look at it, podcasting is getting serious attention as a business communication tool. Neville Hobson is the author of the popular Crayon. Visit Neville Hobson's blog:Suggest a Correction
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