SES 2006: Pimp That Site!

Most sites could benefit from a little nip and tuck, and when that can increase their search engine visibility from nil to above-the-fold in the SERPs, the impact on a site can be dramatic.

Being invisible to search engines can mean being invisible to the world. That's not a desired outcome for entrepreneurs. There are ways of making one's website talk to the search engines and rise in the rankings. Jennifer Laycock of Search Engine Guide discussed the "pimping" Li's site received. Li's jewelry has made appearances in places like CSI: Miami, Buffy the Vampire Slayer, and Oprah Magazine. Laycock described the challenge as selling a visual product online. There were too many images and not enough text on the site, a combination that will get a typical site shunned by the search engines. "Nothing for a spider to pick up," said Laycock. The new design fixes that. Also, Laycock connected Li with ClickTracks, so she could have a better idea of what was happening with her web traffic. " It's a good way to go in and isolate traffic from specific sources," said Laycock. Del.icio.us | Digg | Yahoo! My Web | Furl Bookmark Murdok: David Utter is a staff writer for Murdok covering technology and business.