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SES 2006: Searchonomics

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Speakers at the Searchonomics: Serious & Fun Stats panel on day one of the Search Engine Strategies conference in San Jose covered ad spends, prom dresses, and the eternal surprise in retailers' minds.

SES 2006: SearchonomicsDavid Hallerman, senior analyst with Yahoo Search team refuted her remarks the next day. It looks like Decker may be right. Yahoo doesn't have to be the top dog in search, as long as it's a powerful brand name. And Yahoo does branded advertising very well, judging by its many ad partners. Local search looks like the area that will grow dramatically, if only because it is such a smaller piece of the total search picture now, according to Hallerman. Bill Tancer of Hitwise made another day one appearance, saying, "I've got the greatest job in the world." A self-described data geek, Tancer said, "I get really excited by some of the minutiae I find in the search term data." (We have to observe here that Tancer's going to be positively thrilled at the prospect of sifting through

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