So Clay Bavor of Google came up with a couple of interesting nuances in an otherwise fairly straightforward overview and Q&A. On the question of how often quality scores are updated (as various pieces of data on keyword relevancy, CTR's, landing pages, human editorial review may be flowing in on different timetables), Bavor improvised brilliantly: he said Google's quality score updates are "relatively real-time." Relatively real-time! Take that you software benefits copywriters! Googlers can improvise this stuff in front of 1,000 people. It would take you a week to dream that up.
Bavor also noted that the old formula for elevation to premium placement, it was "auction price," not max bid, that was a key part of the formula. "Auction price" is what your next lowest competitor is bidding. However, I had always recalled that they said this was "actual price" (real historical CPC) on your keyword, not "auction price." I suppose I could go back and figure out when that story changed, or if I mis-remember it. Remember, at SES there is always a way to amuse yourself, even when on the same panel several times in a row. For me, it's all about the subtle nuances.
On a related note, congrats to Hitwise's Bill Tancer for the 10th anniversary of his Search Landscape presentations! (10 presentations, not all the same though Bill, we know :) ).
Suggest a Correction
Found an error or have a suggestion? Let us know and we'll review it.
No comments yet. Be the first to comment!