The search industry is changing, and Microsoft is keeping up with the times, according to Satya Nadella, the senior vice president of the company's Search, Portal & Advertising Platform Group. Nadella outlined both processes as today's keynote speaker at SES San Jose 2008.
(Coverage of theAs for Microsoft's part in all of this, the company believes its purchase of Powerset will help it build a great search experience. Simplification and innovation are top priorities, with a broad advertising portfolio and platform being an obvious goal, as well.
Perhaps most importantly, given the matter of market shares: Nadella assured the audience that Microsoft is pursuing these things with a long-term perspective and the intent of staying in the fight.
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