SES London: Getting The Most Out of Blogging/RSS

In the last few years the blogosphere has swelled, or evolved perhaps, from a loose and obscure collection of early adopters shooting from the hip into an all-encompassing theater of discourse. In this theater nowadays, your presence as a business professional is just short (very short) of required, but shooting from the hip, or half-arseing your online presence, is an enterprise best left to the MySpace drones.

Your blog is important. But the problem is navigating an ocean of text, which is a familiar issue in the SEM/SEO community. There are four to six million articles posted daily, according to Ask.com's Thomas Alby. How do you get your important content noticed?

And so, Ms. String-of-letters-behind-her-name Amanda Watlington, Ph.D., A.P.R of 5. Create link lists directing to other useful information
6. Cross-link blog and main website
7. Deep link to content on target site
8. Inbound links are valuable
9. Become a "link hub," an authority site, a real resource

Promoting Your Blog

1. Get content or feeds syndicated in other publications
2. Use full-text feeds – "don't be stingy"
3. Increase items in feed from 10 to 20
4. Highlight popular posts and chestnuts on your blog
5. Publish feed as an HTML page (RSS Digest) or as a podcast (Feed2Podcast)
6. Publish headlines from your blog on your website, your MySpace page, etc.
7. Make sure pinging is turned on
8. Use MyYahoo and MyMSN accounts to submit to these search engines
9. Post often if you want to become an authority over time




Add to

Suggest a Correction

Found an error or have a suggestion? Let us know and we'll review it.

Your Name *

Your Email *

Correction Details *

Submit Correction