SES - Universal & Blended Search

I was running around the convention center the whole day today, making sure the magazines where in the bins and that the booth was set up so, regrettably, I was only able to make it to one session.

The session was dedicated to universal and blended search, a topic of interested to many marketers these days. The big takeaway for me from this session was that universal search is still in flux and even the leading industry experts don’t have all the answers.

Universal Search and Public/Media Relations

The first speaker up was Greg Jarboe from SEO-PR. The focus of his presentation was on PR and investor relations. One of the important points made during his presentation was that with the introduction of the universal search investor relations are now part of search. Having news and blog posts relevant to the company appear on the first page of the search results ensures that more and more investors and journalists are relying on Google and other major search engines to get the latest updates on the company in question. In fact, according to the data Greg presented, search is the number one way journalists obtain additional story info.

So what should the companies do? For one, make sure your PR and investor relations staff realize that search is part of their job description, not just the savvy SEO people. Two, use services like