Trademark and copyright issues are complicated. That's why we have lawyers. Luckily, we also have lawyers willing to drop by the Search Engine Strategies Conference in San Jose to shine a little light on the issue.
SES: Ways SEMs Can Protect Intellectual Property
Here's a bulleted list what Ms. Wilcox had to say, gleaned from her PowerPoint presentation:
Grab an intellectual property lawyer when:
1. A trademark or copyright problem first emerges
2. The problem persists
3. The problem becomes severe
When gathering evidence:
1. Identify offending parties, which can include competitors and their officers, other distributors, et cetera(she includes search engines, but thatSuggest a Correction
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