Direct Communication - there is an increasing amount of direct communication between producers and consumers. The ease of publishing means more and more feedback mechanisms are appearing.
Tell an Authentic Story - there are so many sources of information you need to tell an authentic story to capture that elusive attention.
The Long-Tail - Reaching niche markets and providing content that appeals to them will garner success. Few organizations are embracing this idea.
The influence of Google and Other Search Engines -information on demand and bundled services.
Consumers Are Talking to Each Other- marketplaces have indeed become conversations.
A 'big idea' can reach a large number of people - a 'big idea' is something that changes the world or the big idea's direct environment forever.
Where is the money? - It's getting harder to tell who has the money. But the gap is widening. The rich are getting richer and the poor are getting poorer.
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