There's a lot of minutiae in managing a keyword campaign. It doesn't seem to be merely an exercise to test your tolerance for tediousness, though – at least it pays off in the end. At SEW Live in Columbus, OH, the panel of keyword campaign experts dropped a ton of tips to act as headlamps as you dig down into the keyword mines.
Note: The information presented here pertains to CPC content (contextual) advertising, not CPC search advertising. David Szetela, Founder of ClixMarketing.com kick off the session with these tips:SEW Live - Keyword Advice From the Pros
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