ShopLocal, a multi-channel shopping and marketing firm has introduced The ShopLocal Index, a market indicator focused on tracking the influence of the Internet on in-store shopping.
ShopLocal Introduces Online Retail Index
The Internet's influence on multi-channel shopping is growing, according to Forrester Research. The company projects that a quarter of all retail sales are impacted by the Web.
"Shoppers are increasingly turning to the Internet as a research tool prior to purchasing in-store," said Greg Sterling, founder of Sterling Intelligence. "The ShopLocal Index is a helpful new barometer and scorecard for online-influenced offline shopping."
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