People who are planning to shop on the day after Thanksgiving or Black Friday are looking online at Black Friday Web sites that feature advanced copies of retailer's discounts.
Those who will shop on Black Friday will spend more than the average consumer. The average spend on the day after Thanksgiving will be $790 this year, according to Maritz Research. That compares with $637 for all consumers.
Black Friday sites did well last year. The most popular site Black Friday@GottaDeal with a 17 percent share.
The amount of Internet searches for the term "Black Friday" increased 348 percent, when compared to the four weeks ending November 25,2006 to the four weeks ending November 26,2005.
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