The New York Public Interest Research Group has released a report on online shopping privacy policies detailing how online retailers protect customer's identity.
The group reviewed the privacy policies of 484 online retailers in October and November, examining how well customers were informed about how their information would be used, and how much control they would have over who has access to their personal data.
Sites that did well received "screen door" and "steel door" ratings. Disneyshopping.com and homedepot.com received screen door ratings. Netflix.com, ralphlauren.com and rocawear.com received steel door rankings.
Disneyshopping.com was criticized because its privacy policy is "very technical and lengthy" and may be hard for people to understand, said Tracy Shelton, consumer attorney with
Shelton advised shoppers to research the privacy polices of the site where they make purchases. "Their personally identifiable information is a big important asset that people have and it should be protected," she said.
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