Online shoppers researched product information 11 percent and 27 percent more on Thanksgiving Day and Black Friday respectively than they did on Cyber Monday, according to research from WebCollage.
Along with online shoppers researching specific products on Web sites, they are also visiting retailer's "shop-by-brand" sections for guided advice on how to choose the right product within a specific brand. Close to 50 percent of holiday traffic went to brand stores on retail Web sites.
"Only by understanding retail website traffic patterns and integrating their complete brand story online can manufacturers truly leverage the power of their offline marketing that creates consumer interest in their specific brand."
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