To use the service consumers are required to register with the company and will need a credit card, a mobile phone that is text enabled and an email account. Users will be issued a secret PIN and will create their own password to access their account.
User can purchase a product when they see an advertisement with a ShopText logo by using their mobile phone and sending a text of the product keyword to the short code in the ad. The company will reply and confirm your purchase with your PIN.
Mark Kaplan, founder and chief marketing officer of ShopText told the New York Times," E-commerce only represents a fraction of total retail - the thing that holds it back is it's tethered to an Internet connection. The cell phones link products to media. When people get the impulse to buy, they have their cell phones."
The company is partnering with other magazines such as
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