Selling the data of social network users could be one way for sites to increase revenue according to a new report from In-Stat.
"Each social networking site collects a plethora of personal and demographic data on each member," said Jill Meyers of
On the issue of selling users data most site members would find it beyond unappealing. An anonymous source had this to say on the subject. "As an individual who frequents both
"I understand that dealing with advertising is a necessary evil in order for these sites to continue offering free services to members. When the integrity of personal data begins being compromised, however, it opens up a door that most users would prefer not to step through." While increasing revenue is a key factor for success, some social networks growth is stagnant. ComScore Media Metrix found a range of visitor growth of anywhere from 1177 percent (Sconex.com) to 40 percent (LiveJournal.com).
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