Today, debates about metadata protocols seem to move glacially. But the need for much more labeling of business objects (like products) is getting more pressing as the search metaphor leaks into everyday life ... and as we get more used to finding what we need, assessing suitability of products, etc., on demand. There has been a little debate at Search Engine Watch Forums about participant-driven tagging, such as the tags users of Flickr, the photo-sharing service, arbitrarily put on their photos to help like-minded people who might be searching for certain images. Online, we have these opportunities some of the time. Offline, not so much. That will change. When I buy a bottle of wine at Page Zero Media, a marketing consultancy which focuses on maximizing clients' paid search marketing campaigns.
In 1999 Andrew co-foundedShouldn't Metadata Be Everywhere?
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