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Shyftr Responds To Feed Usage Outcry

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Feed reader/sharing service Shyftr tweaked how it uses feed content after several bloggers complained about the practice.

Shyftr shared those feeds made a few full feed publishers upset. By publishing the full article when Shyftr users commented on something, some bloggers felt their content was being repurposed to benefit Shyftr at their expense.

Shyftr's The change in the sharing mechanism apparently mollified full feed publishers like Though the convenience of RSS feeds benefits people who use it to follow a number of publishers, those publishers have to wrestle with the ongoing idea that feeds steal readers away from the ads they may publish on a website. Full feed availability means a reader doesn't have to go to the main site.

We don't think embedded feed advertising has taken off in performance to match conventional ad placements used on the Web. Although Shyftr changed its service, the initial complaints still reflect a publisher concern - why put out a full feed and sacrifice potential CPM or click revenue at the main site?

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